Text & Interview Measurement
Measures from written responses and spoken accounts, with study-specific definitions, reference checks and agreed analysis.
Survey responses · Reviews · Interviews · Focus groups
Explore the scopeSpecialist research & measurement
Human data.
Defensible
evidence.
We help research teams develop, validate and analyse measures from complex research material—with a defined scope, documented method and outputs your team can inspect and use.
Consumer behaviour · Service experience · Technology adoption
For funded research teams and specialist research firms.
See the research question—
not just the data format.
Explore how statements, visual features and recorded actions become measures for a defined study.
RESEARCH IN PRACTICEIllustrative examples
TECHNOLOGY ADOPTION · SURVEY RESPONSE
What makes switching difficult?
“The online price is lower, but my dealer lets me pay after harvest. I’m not sure an online seller would offer that.”
EXAMPLE CODINGSelect a row to see its evidence
RESEARCH USE
Study adoption barriers beyond price.
How we interpret this
“Pay after harvest” identifies a valued payment arrangement. The response does not establish that the online seller lacks an equivalent option.
One research question.
A traceable path from source to measure.
A traceable path from source to measure.
Researcher-led. Clearly scoped. Documented from source to handover.Meet the research lead ↗
The question behind the data
You have rich material.
Make it usable evidence.
A survey response, an interview recording or a visual diary can hold evidence that a spreadsheet misses. The challenge is deciding what to measure—and whether the coding holds up.
Avestara brings research design, behavioural measurement and AI-assisted analysis together. Each project starts with your question and ends with documented measures, a validation record and clear limits.
Find the right project scopeResearch measurement & analysis
Three service areas.
One research approach.
Develop, validate and analyse measures around the question your study needs to answer.
Visual & Social Content Measurement
Measures of what content communicates, distinguishing what is shown, written and spoken before linking it to available outcomes.
Social posts · Review images · Advertising · Retail displays
Explore the scopeBehavioural Measurement from Video
Timestamped measures of actions and sequences, with explicit event definitions, consistency checks and agreed behavioural analysis.
Task recordings · Service encounters · Field observations
Explore the scopeValidation and inference run across all three areas. Audio and visual projects begin with a review of recording quality, permissions, coding feasibility and validation requirements.
A defined project. A usable handover.
More than a set
of labels.
A method you
can inspect.
Explore the services A measurement framework
Concept definitions, units of analysis and a codebook with examples and exclusions.
A validation record
Human checks, code-level errors and disagreements, with uncertainty reported where the sample supports it.
Analysis-ready outputs
Structured data linked to source material, plus documented code and processing steps.
A clear statement of limits
What the measures support, what remains uncertain and what your team should check next.
How we work
Rigour is built
into the workflow.
Define
Agree the question, constructs and source material.
Pilot
Test coding rules on a development sample.
Validate
Check the settled method against human-coded evidence.
Deliver
Hand over data, method records and limitations.
Start with your research question
What does your
data need to tell you?
Share the question, the material and the deadline.
We’ll work out the right scope together.